The Saga of Sophia Amoruso: From Serial Entrepreneur to Guide for Business Owners

Case Code: LDEN187
Case Length: 12 Pages
Period: 2006-2022
Pub Date: 2022
Teaching Note: Available
Price: Rs.400
Organization : Business Class
Industry :Education
Countries : India
Themes: Entrepreneurship, Branding Strategy, Business Failure,Business Level,Strategies
The Saga of Sophia Amoruso: From Serial Entrepreneur to Guide for Business Owners
Abstract Case Intro 1 Case Intro 2 Excerpts

The Tough and Unstable Early Years

Amoruso was born in San Diego, California, in 1984. She was raised in the Greek Orthodox Church . Coming from a family of business owners and entrepreneurs, she had an entrepreneurial outlook since she was a child. One of her grandfathers ran a piano shop, while the other ran a motel..

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